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1 April 1997
Conceptual Paper|
April 01 1997
Kotler is dead!
Alan Smithee
Alan Smithee
Alloa Metropolitan University, Alloa, UK
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Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1997
European Journal of Marketing (1997) 31 (3-4): 317–325.
Citation
Smithee A (1997), "Kotler is dead!". European Journal of Marketing, Vol. 31 No. 3-4 pp. 317–325, doi: https://doi.org/10.1108/03090569710162399
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