Issues

Marketing science in a postmodern world: introduction to the special issue

Stephen Brown
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From segmentation to fragmentation: Markets and marketing strategy in the postmodern era

A. Fuat Firat; Clifford J. Shultz, II
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Trading partners: Everyday intercourse in words and things

Robert Grafton Small
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Feline consumption: Ethography, felologies and unobtrusive participation in the life of a cat

Morris “The Cat” Holbrook
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Raiding the postmodern pantry: Advertising intertextuality and the young adult audience

Stephanie O’Donohoe
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Buy Brown’s book!: A fully impartial commentary on Postmodern Marketing

Craig J. Thompson
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Beyond ethnography: Towards writerly accounts of organizing in marketing

Douglas Brownlie
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Existential consumption and irrational desire

Richard Elliott
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Community and consumption: Towards a definition of the “linking value” of product or services

Bernard Cova
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Kotler is dead!

Alan Smithee
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