This paper examines the dynamics of business networks, that is, how these inter‐organisational networks grow and decline. Three rival theories are investigated: predetermined sequence of stages, evolution of unpredictable states and joinings theory which focus on positioning, repositioning and exit. A case study methodology was used for data collection and analysis. Data were collected from in‐depth interviews with network managers/owners of firms networking with other overseas firms entering into Australian and Asian markets. The findings revealed that inter‐firm network development is an evolution of unpredictable states rather than a predetermined sequence of irreversible stages. In turn, a six “states” model of inter‐firm network development was formulated from data. Implications for managerial practices and further research are advanced.
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1 November 2003
Research Article|
November 01 2003
Approaches to relationship development processes in inter‐firm networks
Gerry Batonda;
Gerry Batonda
Higher Colleges of Technology, Sharjah, United Arab Emirates
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Chad Perry
Chad Perry
Graduate College of Management, Southern Cross University, Coolangatta, Australia
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Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
2003
European Journal of Marketing (2003) 37 (10): 1457–1484.
Citation
Batonda G, Perry C (2003), "Approaches to relationship development processes in inter‐firm networks". European Journal of Marketing, Vol. 37 No. 10 pp. 1457–1484, doi: https://doi.org/10.1108/03090560310487194
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