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Journal Articles

Research design and data analysis in realism research

Rana Sobh, Chad Perry

European Journal of Marketing (2006) 40 (11-12): 1194–1209.

https://doi.org/10.1108/03090560610702777

Published: 01 November 2006

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Journal Articles

Marketing management in a complex adaptive system: An initial framework

Drew Wollin, Chad Perry

European Journal of Marketing (2004) 38 (5-6): 556–572.

https://doi.org/10.1108/03090560410529213

Published: 01 May 2004

View article titled, Marketing management in a complex adaptive system: An initial framework

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Journal Articles

Generalising results of an action research project in one work place to other situations: Principles and practice

Frank Thompson, Chad Perry

European Journal of Marketing (2004) 38 (3-4): 401–417.

https://doi.org/10.1108/03090560410518611

Published: 01 March 2004

View article titled, Generalising results of an action research project in one work place to other situations: Principles and practice

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Journal Articles

Action research in marketing

Chad Perry, Evert Gummesson

European Journal of Marketing (2004) 38 (3-4): 310–320.

https://doi.org/10.1108/03090560410518567

Published: 01 March 2004

View article titled, Action research in marketing

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Journal Articles

Improving customer relationship management through database/Internet marketing: A theory‐building action research project

Chris O'Leary, Sally Rao, Chad Perry

European Journal of Marketing (2004) 38 (3-4): 338–354.

https://doi.org/10.1108/03090560410518585

Published: 01 March 2004

View article titled, Improving customer relationship management through database/Internet marketing: A theory‐building action research project

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Journal Articles

Influence of culture on relationship development processes in overseas Chinese/Australian networks

Gerry Batonda, Chad Perry

European Journal of Marketing (2003) 37 (11-12): 1548–1574.

https://doi.org/10.1108/03090560310495357

Published: 01 December 2003

View article titled, Influence of culture on relationship development processes in overseas Chinese/Australian networks

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Journal Articles

Approaches to relationship development processes in inter‐firm networks

Gerry Batonda, Chad Perry

European Journal of Marketing (2003) 37 (10): 1457–1484.

https://doi.org/10.1108/03090560310487194

Published: 01 November 2003

View article titled, Approaches to relationship development processes in inter‐firm networks

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Journal Articles

Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence

Chad Perry, David Carson, Audrey Gilmore

European Journal of Marketing (2003) 37 (5-6): 652–667.

https://doi.org/10.1108/03090560310465071

Published: 01 June 2003

View article titled, Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence

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Journal Articles

Japanese Distribution Strategy

Chad Perry, Yukiko Miyauchi

European Journal of Marketing (2001) 35 (5-6): 765–770.

https://doi.org/10.1108/ejm.2001.35.5_6.765.1

Published: 01 June 2001

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Journal Articles

National marketing strategies in international travel and tourism

Andreas M. Riege, Chad Perry

European Journal of Marketing (2000) 34 (11-12): 1290–1305.

https://doi.org/10.1108/03090560010348452

Published: 01 December 2000

View article titled, National marketing strategies in international travel and tourism

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Journal Articles

Rethinking Marketing: Towards Critical Marketing Accountings

Chad Perry

European Journal of Marketing (2000) 34 (1-2): 223–226.

https://doi.org/10.1108/ejm.2000.34.1_2.223.1

Published: 01 February 2000

View article titled, Rethinking Marketing: Towards Critical Marketing Accountings

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Journal Articles

Marketing fresh fruit to Japanese consumers: exploring issues for Australian exporters

Yukiko Miyauchi, Chad Perry

European Journal of Marketing (1999) 33 (1-2): 196–205.

https://doi.org/10.1108/03090569910249238

Published: 01 February 1999

View article titled, Marketing fresh fruit to Japanese consumers: exploring issues for Australian exporters

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Journal Articles

Processes of a case study methodology for postgraduate research in marketing

Chad Perry

European Journal of Marketing (1998) 32 (9-10): 785–802.

https://doi.org/10.1108/03090569810232237

Published: 01 October 1998

View article titled, Processes of a case study methodology for postgraduate research in marketing

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Journal Articles

Marketing Simulations in Tertiary Institutions: A Review and Future Directions

Chad Perry, Terry Euler

European Journal of Marketing (1989) 23 (4): 40–49.

https://doi.org/10.1108/EUM0000000000564

Published: 01 April 1989

View article titled, Marketing Simulations in Tertiary Institutions: A Review and Future Directions

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Research design and data analysis in realism research

Marketing management in a complex adaptive system: An initial framework

Generalising results of an action research project in one work place to other situations: Principles and practice

Action research in marketing

Improving customer relationship management through database/Internet marketing: A theory‐building action research project

Influence of culture on relationship development processes in overseas Chinese/Australian networks

Approaches to relationship development processes in inter‐firm networks

Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence

Japanese Distribution Strategy

National marketing strategies in international travel and tourism

Rethinking Marketing: Towards Critical Marketing Accountings

Marketing fresh fruit to Japanese consumers: exploring issues for Australian exporters

Processes of a case study methodology for postgraduate research in marketing

Marketing Simulations in Tertiary Institutions: A Review and Future Directions

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