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Journal Articles

Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness

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Dean Charles Hugh Wilkie, Sally Rao Hill, Ruhani Angana Silva, Abas Mirzaei
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (12): 2705–2731.
https://doi.org/10.1108/EJM-01-2023-0026
Published: 06 November 2024
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Journal Articles

When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence

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Sally Rao Hill, Alastair G. Tombs
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 1985–2013.
https://doi.org/10.1108/EJM-09-2020-0707
Published: 24 May 2022
View article titled, When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence
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Journal Articles

Developing a service quality scale for artificial intelligence service agents

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Nurhafihz Noor, Sally Rao Hill, Indrit Troshani
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1301–1336.
https://doi.org/10.1108/EJM-09-2020-0672
Published: 03 May 2022
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Journal Articles

The effect of service employees’ accent on customer reactions

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Alastair Tombs, Sally Rao Hill
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2051–2070.
https://doi.org/10.1108/EJM-03-2013-0115
Published: 04 November 2014
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Journal Articles

Improving customer relationship management through database/Internet marketing: A theory‐building action research project

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Chris O'Leary, Sally Rao, Chad Perry
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (3-4): 338–354.
https://doi.org/10.1108/03090560410518585
Published: 01 March 2004
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