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Journal Articles

Survival of the greenest: how evolutionary motives affect sustainability campaign message persuasiveness

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Dean Charles Hugh Wilkie, Sally Rao Hill, Ruhani Angana Silva, Abas Mirzaei
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (12): 2705–2731.
https://doi.org/10.1108/EJM-01-2023-0026
Published: 06 November 2024
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Journal Articles

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

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Jana Bowden, Abas Mirzaei
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1411–1439.
https://doi.org/10.1108/EJM-01-2018-0007
Published: 22 January 2021
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