Skip to Main Content
Article navigation
Volume 10, Issue 1
1 January 1976
European Journal of Marketing Cover Image for Volume 10, Issue 1
Research Article| January 01 1976

Source loyalty in the freight transport market

M. T. Cunningham;
M. T. Cunningham
University of Manchester Institute of Science and Technology, Manchester, UK
Search for other works by this author on:
This Site
PubMed
Google Scholar
K. Kettlewood
K. Kettlewood
University of Manchester Institute of Science and Technology, Manchester, UK
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1976
European Journal of Marketing (1976) 10 (1): 60–79.
https://doi.org/10.1108/EUM0000000005038

Suggests that source loyalty can be described as the preference of a buyer to purchase a product or service from the same source as previously. Investigates the case of freight transport. Reveals a high degree of loyalty among respondent firms, which is attributable to service quality.

Keywords: Sourcing, Customer loyalty, Marketing, Freight transport
This content is only available via PDF.
© MCB UP Limited
1976
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
209 Views
21 Crossref
View Metrics
Unpacking the bundling–performance relationship: a meta-analytic contingency perspective
How the compatibility between negative mood and single (vs multiple) representative victim(s) increases charitable giving
Shaping connections: co-designing digital inclusion for older adults
Forging emotional brand attachment: the role of fear arousal

Suggested Reading

Factors Influencing Freight Service Choice for Shippers and Freight Suppliers
International Journal of Physical Distribution & Logistics Management (February,1993)
Two becoming one: how customers can impact the outcomes of mergers and acquisitions
Strategic Direction (October,2022)
Gain the most from your marketing spend on loyalty
Business Strategy Series (September,2011)
Yuppiechef: from clicks to bricks – an omnichannel approach for a South African business
Emerald Emerging Markets Case Studies (November,2019)
Yuppiechef: from clicks to bricks – an omnichannel approach for a South African business
Teaching Notes (November,2019)

Related Chapters

Logistics and the City: The Key Issue of Freight Villages
Sustainable Transport for Chinese Cities
Mitigating the Negative Environmental Impacts of Long Haul Freight Transport
Sustainable Logistics
Freight Transport Mode Choice and Mode Shift in New Zealand: Findings of a Revealed Preference Survey
Sustainable Logistics

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (21)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal