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Volume 13, Issue 4
1 April 1979
European Journal of Marketing Cover Image for Volume 13, Issue 4
Research Article| April 01 1979

Measuring the Price Sensitivity of Household Electricity Consumption by Means of Interview Data

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (4): 183–193.
https://doi.org/10.1108/EUM0000000004941

Aims to show how interview data may be used to obtain an indication of the price elasticity of household electricity consumption. Examines how respondents think they will react to price changes.

Keywords: Pricing policy, Electricity, Consumerism, Pricing
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© MCB UP Limited
1979
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