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Volume 13, Issue 4
1 April 1979
European Journal of Marketing Cover Image for Volume 13, Issue 4
Research Article| April 01 1979

Pricing in Eastern Europe – The Example of Hungary Available to Purchase

Paul G. Hare
Paul G. Hare
University of Sterling, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (4): 269–279.
https://doi.org/10.1108/EUM0000000004948

Discusses the Hungarian economic system called the New Mechanism which was established post‐1960. Suggests that the planners are still thinking in terms of quantities and balances and not paying enough attention to prices and costs.

Keywords:
Eastern Europe, Pricing policy, Hungary, Models, Marketing planning, Costs
This content is only available via PDF.
© MCB UP Limited
1979
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