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Volume 13, Issue 5
1 May 1979
European Journal of Marketing Cover Image for Volume 13, Issue 5
Conceptual Paper| May 01 1979

Forecasting Performance for Financial Outlets

Ian Fenwick
Dalhousie University School of Business Administration, Halifax, Canada
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (5): 332–340.
https://doi.org/10.1108/EUM0000000004953

Examines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision making not only in planning for new branch development, but also in evaluating the performance of existing branches.

Keywords: Financial performance, Retail trade, Forecasting, marketing environment, Decision making
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© MCB UP Limited
1979
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