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Volume 2, Issue 4
1 April 1968
European Journal of Marketing Cover Image for Volume 2, Issue 4
Research Article| April 01 1968

Large retail firms in Europe: their characteristics, relative importance, and future development

James B. Jeffreys
International Association of Department Stores, Paris, France
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1968
European Journal of Marketing (1968) 2 (4): 268–272.
https://doi.org/10.1108/EUM0000000005259

Examines a list of the 50 largest retail firms in Europe in terms of sales. Looks at their differences and similarities and also forecasts their future. Draws valuable lessons for other organizations in the sames marketing areas.

Keywords: Retail trade, Organizational development, Europe, Development, Forecasting
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© MCB UP Limited
1968
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