Examines methods to extend the product lifetime of everyday items. Stresses the importance of attempting to extend product lifetimes – e.g. as a solution to waste management and environmental pollution. Analyses the results of a survey conducted in the Hague‐Delft‐Rotterdam area amongst consumers who recently replaced one of the following products – washing machine, refrigerator, TV furniture or car. Outlines six main areas in the study: Consumer characteristics; Usage situation characteristics; Purchase situation characteristics; Product characteristics; Replacement motives; Product retention times. Concludes that with careful thought, products could be reconditioned instead of discarded – the functioning of second‐hand markets would be stimulated, and the practical lifetime of products would be extended.
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1 April 1983
Research Article|
April 01 1983
Extending Product Lifetime: Prospects and Opportunities
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1983
European Journal of Marketing (1983) 17 (4): 34–49.
Citation
Box JM (1983), "Extending Product Lifetime: Prospects and Opportunities". European Journal of Marketing, Vol. 17 No. 4 pp. 34–49, doi: https://doi.org/10.1108/EUM0000000004830
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