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Volume 18, Issue 3
1 March 1984
European Journal of Marketing Cover Image for Volume 18, Issue 3
Case Report| March 01 1984

Expectations and Results of Contractual Joint Ventures by US and UK MNCs in Eastern Europe Available to Purchase

Stanley J. Paliwoda;
Stanley J. Paliwoda
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Marilyn L. Liebrenz
Marilyn L. Liebrenz
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1984
European Journal of Marketing (1984) 18 (3): 51–66.
https://doi.org/10.1108/EUM0000000004781

Uses ten case studies to illustrate technology transfer to Eastern Europe in the form of contractual joint ventures. Defines the basic concept of industrial co‐operation or contractual joint venture, providing a working definition and an internationally accepted definition. Investigates the expectations of companies embarking on this type of venture by means of interview results, comparing these.

Keywords:
Business development, Contracts, Joint ventures, United Kingdom, USA
This content is only available via PDF.
© MCB UP Limited
1984
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