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Journal Articles

Advertising client‐agency relationships: The decision‐making structure of clients

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Douglas C. West, Stanley J. Paliwoda
Journal: European Journal of Marketing
European Journal of Marketing (1996) 30 (8): 22–39.
https://doi.org/10.1108/03090569610130089
Published: 01 August 1996
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Journal Articles

Expectations and Results of Contractual Joint Ventures by US and UK MNCs in Eastern Europe

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Stanley J. Paliwoda, Marilyn L. Liebrenz
Journal: European Journal of Marketing
European Journal of Marketing (1984) 18 (3): 51–66.
https://doi.org/10.1108/EUM0000000004781
Published: 01 March 1984
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