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Volume 19, Issue 3
1 March 1985
European Journal of Marketing Cover Image for Volume 19, Issue 3
Research Article| March 01 1985

A Comparative Study of Manufacturers' Sales Subsidiaries and Manufacturers' Sales Finance Subsidiaries in the UK, USA, Canada and Japan

Hiroaki Seto
Kagawa University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1985
European Journal of Marketing (1985) 19 (3): 41–47.
https://doi.org/10.1108/EUM0000000004747

Attempts to examine the roles and purposes of manufacturers' sales subsidiaries by means of a survey carried out in the UK, the USA, Canada and Japan. Suggests that, in the UK and the USA, these subsidiaries have room for improvement.

Keywords: Canada, Finance, Japan, Sales management, Subsidiaries, United Kingdom, USA
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© MCB UP Limited
1985
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