Issues

A Multinational Approach to New Product Development

James Espey
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The Marketing of Services: Managing the Intangibles

Angela M. Rushton; David J. Carson
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A Comparative Study of Manufacturers' Sales Subsidiaries and Manufacturers' Sales Finance Subsidiaries in the UK, USA, Canada and Japan

Hiroaki Seto
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Marketing Objectives in UK and US Manufacturing Companies

David D. Shipley
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Buyer/Seller Relationships in Japan and Germany: An Interaction Approach

N.C.G. Campbell
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