Buyer/Seller Relationships in Japan and Germany: An Interaction Approach

Looks at how Germany and Japan have achieved success in economic growth and new technology and in penetrating foreign markets. Examines the development and handling of buyer/seller relationships in both countries. Discusses four groups of variables: the approach environment; interaction parties; the interaction process; and the interaction atmosphere. Reveals that Japan places a great deal of importance on innovation in buyer/seller relationships, even more so than Germany.