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Volume 19, Issue 5
1 May 1985
European Journal of Marketing Cover Image for Volume 19, Issue 5
Case Report| May 01 1985

Theory into Practice: An Awkward Fit Available to Purchase

Marsaili Cameron
Marsaili Cameron
Cameron &Hanscombe
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1985
European Journal of Marketing (1985) 19 (5): 54–58.
https://doi.org/10.1108/EUM0000000004735

Draws attention to the experiences of the author in trying to introduce new marketing ideas. Describes the difficulties of independent business. Presents a description of the progress of the author's company from theory into practice and the problems encountered therein.

Keywords:
Innovation, Marketing, New product development, Small firms
This content is only available via PDF.
© MCB UP Limited
1985
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