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Volume 19, Issue 5
1 May 1985
European Journal of Marketing Cover Image for Volume 19, Issue 5
Case Report| May 01 1985

Seamus Connolly: A Market‐Oriented Engineer Available to Purchase

Fast Engineering Ltd.
Fast Engineering Ltd.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1985
European Journal of Marketing (1985) 19 (5): 76–82.
https://doi.org/10.1108/EUM0000000004733

Reports an informal interview with Seamus Connolly, an engineer by training, who developed an innovative product — FASTANK. Looks at how a marketing approach was developed for this product, through market planning, theory, opportunism and decision making. Emphasizes the benefits of marketing and a marketing approach to business.

Keywords:
Innovation, Marketing, New product development, Small firms
This content is only available via PDF.
© MCB UP Limited
1985
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