The Distribution of On‐Licence Beer and Cider Consumption and its Personality Determinants among Young Men Available to Purchase

Projects that personality is an important determinant of consumption of beer and cider along with age, sex and social class. Identifies an extensive programme of personality research in this study, and goes on to complete a study of 18‐21 year old males to test predictions, based on Eysenck's theory and this is based in England and compared to most other countries with regard to nationalism and cultures. Concludes that the highest consuming group is 18‐24 year olds, which has a per capita consumption 2.7 times higher than the lowest group ‐ the over‐50's. Suggests that the results herein show the study of personality is likely to be of great importance in understanding individual differences in patterns of drinks market consumption.