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Purpose
The purpose of this paper is to explain the ethical issues faced by licensees and how they are addressed to ensure suitable behaviour by customers.
Design/methodology/approach
The daily round of “problem drinkers” is identified, and the attitudes to their service examined.
Findings
In order to run a profitable business, only those who cause offence to others are likely to be refused service.
Practical implications
This paper should provide academics and others not directly involved in the industry with an idea of some of the issues faced by licensees.
Originality value
Little work has been done on the opinions and attitudes of licensees to the issues of problem drinkers. This paper may help to rectify that.
© Emerald Group Publishing Limited
2009
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