Normative and Positive Aspects of Socialist Marketing Policy in Transition – Some Hungarian Reform‐Based Lessons

Marketing policy concerns have been receiving increasing attention from Socialist policy makers within the last two decades, often as central components of overall reform efforts. Normative frameworks underlying Socialist marketing policy, as well as its equity and efficiency components are presented, and positive applications drawn from Hungarian Socialist experience are provided. Particular attention is given to the strategy of focusing on areas of “interest overlap”, which underlies such efforts. The Hungarian experience deserves close attention since it may well be seen as a precursor of future bloc‐wide developments.