Skip to Main Content
Jacob Naor
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic

Available to Purchase
Jacob Naor, Olaf Schmutzler
Journal: European Journal of Marketing
European Journal of Marketing (1991) 25 (8): 13–31.
https://doi.org/10.1108/03090569110136547
Published: 01 August 1991
View article titled, Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic
Open the PDF for Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic in another window
Add to Citation Manager for Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic
Journal Articles

Normative and Positive Aspects of Socialist Marketing Policy in Transition – Some Hungarian Reform‐Based Lessons

Available to Purchase
Jacob Naor
Journal: European Journal of Marketing
European Journal of Marketing (1990) 24 (1): 44–60.
https://doi.org/10.1108/03090569010136557
Published: 01 January 1990
View article titled, Normative and Positive Aspects of Socialist Marketing Policy in Transition – Some Hungarian Reform‐Based Lessons
Open the PDF for Normative and Positive Aspects of Socialist Marketing Policy in Transition – Some Hungarian Reform‐Based Lessons in another window
Add to Citation Manager for Normative and Positive Aspects of Socialist Marketing Policy in Transition – Some Hungarian Reform‐Based Lessons
Journal Articles

Recent Changes in Enterprise Management and Marketing Practices in Romania

Available to Purchase
Jacob Naor, S.Tamer Cavusgil
Journal: European Journal of Marketing
European Journal of Marketing (1986) 20 (10): 43–54.
https://doi.org/10.1108/EUM0000000004671
Published: 01 October 1986
View article titled, Recent Changes in Enterprise Management and Marketing Practices in Romania
Open the PDF for Recent Changes in Enterprise Management and Marketing Practices in Romania in another window
Add to Citation Manager for Recent Changes in Enterprise Management and Marketing Practices in Romania
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal