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Volume 27, Issue 9
1 October 1993
European Journal of Marketing Cover Image for Volume 27, Issue 9
Research Article| October 01 1993

The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison Available to Purchase

Michael H. Morris;
Michael H. Morris
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Leyland F. Pitt
Leyland F. Pitt
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1993
European Journal of Marketing (1993) 27 (9): 36–57.
https://doi.org/10.1108/03090569310043188

Describes how disciplinary surveys conducted in the USA and South Africa reveal some interesting comparisons. Also how concentration strategies can assist targeting, marketplace production and assess market sales situations.

Keywords:
Marketing, Marketing strategy
This content is only available via PDF.
© MCB UP Limited
1993
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