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Issue
1 February - Volume 27, Issue 1, Pages 2 - 80
1 March - Volume 27, Issue 2, Pages 5 - 70
1 April - Volume 27, Issue 3, Pages 5 - 62
1 May - Volume 27, Issue 4, Pages 5 - 76
1 June - Volume 27, Issue 5, Pages 5 - 72
1 June - Volume 27, Issue 6, Pages 1 - 71
1 August - Volume 27, Issue 7, Pages 5 - 75
1 September - Volume 27, Issue 8, Pages 7 - 57
1 October - Volume 27, Issue 9, Pages 5 - 76
1 November - Volume 27, Issue 10, Pages 5 - 64
1 December - Volume 27, Issue 11-12, Pages 21 - 120
Volume 27, Issue 9
1 October 1993
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ISSN
0309-0566
EISSN
1758-7123
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Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm
A. Diamantopoulos
;
Brian P. Mathews
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for Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm
An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty
Fred Selnes
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for An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty
The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison
Michael H. Morris
;
Leyland F. Pitt
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for The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison
Determinants and Direction of Trading Companies′Development in Europe
George I. Balabanis
;
Michael J. Baker
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for Determinants and Direction of Trading Companies′Development in Europe
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