Examines the entrepreneurial high‐technology firm′s use of networks for international market development. Multisite case research and a mail survey form the empirical base for the study. Findings indicate that international market choice and mode of entry for small entrepreneurial high‐technology firms are largely shaped by the interest of various network players. Influential network relationships may be both formal(e.g. business contacts) and informal (e.g. family). Early relationships with large firms are particularly influential in the entrepreneurial high‐technology firm′s internationalization process. Networks are used to share some, but not all, international marketing activities. Concludes that network analysis offers a rich perspective on the international development patterns of entrepreneurial firms. Outlines research and managerial implications on the basis of these exploratory findings.
Article navigation
1 July 1995
Literature Review|
July 01 1995
Growing the entrepreneurial firm: networking for international market development Available to Purchase
Nicole E. Coviello;
Nicole E. Coviello
University of Auckland, Auckland, New Zealand
Search for other works by this author on:
Hugh J. Munro
Hugh J. Munro
Wilfrid Laurier University, Waterloo, Canada
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1995
European Journal of Marketing (1995) 29 (7): 49–61.
Citation
Coviello NE, Munro HJ (1995), "Growing the entrepreneurial firm: networking for international market development". European Journal of Marketing, Vol. 29 No. 7 pp. 49–61, doi: https://doi.org/10.1108/03090569510095008
Download citation file:
Suggested Reading
Entrepreneurial learning and the growth process in SMEs
The Learning Organization: An International Journal (August,1998)
The role of marketing: Its impact on small enterprise research
European Journal of Marketing (July,1995)
Building generalizable SME international marketing models using case studies
International Marketing Review (August,1999)
Industrial Distributors and Small Manufacturers
European Journal of Marketing (February,1989)
Service and service-intensive New Zealand internationalising SMEs: Managers’ perceptions of government assistance
Marketing Intelligence & Planning (May,2015)
Related Chapters
Entrepreneurs, Networks, and Economic Development Revisited
Reflections and Extensions on Key Papers of the First Twenty-Five Years of Advances
Chapter 7 Analysis of women's participation in high-technology patenting
Innovating Women: Contributions to Technological Advancement
The Main Components of Well-balanced Information Economy
Models of Modern Information Economy: Conceptual Contradictions and Practical Examples
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
