This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus is on the activities and relationships between the international strategic business units (SBUs) and the corporate buying center leadership of the organization. Based on a sample of 346 SBUs and a series of 11 case studies, the results suggest that frequent and infrequent SBU users differ somewhat in the leadership behaviors preferred as determined by the effects on the three purchasing outcomes. The paper concludes with a discussion of the results and the implications for future research endeavors on global leadership in purchasing.
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1 December 1998
Research Article|
December 01 1998
The effect of global leadership on purchasing process outcomes
G. Tomas M. Hult;
G. Tomas M. Hult
Florida State University, Tallahassee, Florida, USA
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O.C. Ferrell;
O.C. Ferrell
Fogelman College of Business and Economics, University of Memphis, Memphis, Tennessee, USA
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Patrick L. Schul
Patrick L. Schul
Fogelman College of Business and Economics, University of Memphis, Memphis, Tennessee, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1998
European Journal of Marketing (1998) 32 (11-12): 1029–1050.
Citation
Tomas M. Hult G, Ferrell O, Schul PL (1998), "The effect of global leadership on purchasing process outcomes". European Journal of Marketing, Vol. 32 No. 11-12 pp. 1029–1050, doi: https://doi.org/10.1108/03090569810243686
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