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O.C. Ferrell
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Journal Articles
A stakeholder model for implementing social responsibility in marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 956–977.
Published: 01 September 2005
Journal Articles
Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 457–484.
Published: 01 April 2001
Journal Articles
The effect of global leadership on purchasing process outcomes
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (11-12): 1029–1050.
Published: 01 December 1998
