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Volume 37, Issue 7-8
1 August 2003
European Journal of Marketing Cover Image for Volume 37, Issue 7-8
Review Article| August 01 2003

Corporate branding – back to basics Available to Purchase

David Bernstein
David Bernstein
Kelland Communications Management Ltd, London, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
2003
European Journal of Marketing (2003) 37 (7-8): 1133–1141.
https://doi.org/10.1108/03090560310477708

A transcript of the Third Lord Goold Memorial lecture delivered at Bradford School of Management by David Bernstein in November 2000 at the 7th International Corporate Identity Symposium.

Keywords:
Corporate identity, Brand Valuation, Branding
© MCB UP Limited
2003
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