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Volume 5, Issue 4
1 April 1971
European Journal of Marketing Cover Image for Volume 5, Issue 4
Research Article| April 01 1971

The marketing mix – a problem analysis

A. R. Thorne
A. R. Thorne
Sheffield Polytechnic, Sheffield, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1971
European Journal of Marketing (1971) 5 (4): 207–216.
https://doi.org/10.1108/EUM0000000005174

Provides an examination of the marketing mix budgeting procedure. Gives a model information framework which acts as a basis for data search in the corporate marketing activity, and investigates the effect of data imperfection.

Keywords: Marketing mix, Models, Marketing information systems, Pricing strategy, Data processing
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© MCB UP Limited
1971
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