Delving into the interplay among market-driving strategy, dynamic capabilities, transformational leadership and firm performance Available to Purchase

Miroslav Karlíček (PhD) is an Associate Professor and Head of the Department of Marketing at Prague University of Economics and Business, Czech Republic. His primary research interests include strategic business orientations, marketing performance and arts marketing. His work has been published in several monographs and journals, such as the Journal of Strategic Marketing and Journal of Consumer Marketing, as well as in many proceedings of peer-reviewed international conferences (e.g. European Marketing Academy). He has developed many market research projects for institutions. He has gained practical experience working at Ogilvy Public Relations, being responsible for the PR strategy of numerous international brands.

Jan Wegert (PhD) is an Assistant Professor of Marketing at Prague University of Economics and Business, where he completed his PhD-level studies at the Department of Marketing. His area of interest is the competence of companies to operate in an uncertain environment, their capability to shape markets and to adapt their tangible and intangible assets. He is an experienced FMCG professional, with a track record from companies such as Henkel, Unilever and Danone. He currently works as an eCommerce Manager for the CEEME region at Colgate-Palmolive.

Konstantinos G. Kottikas (PhD) is a Researcher of Marketing at Prague University of Economics and Business (Department of Marketing). He obtained his PhD in Innovative Marketing Strategies (Market-driven vs Market-driving) from Athens University of Economics and Business. His research interests lie in the areas of marketing strategy and advertising. His work has been published in the Journal of Business Research and in Industrial Marketing Management, as well as in many proceedings of peer-reviewed international conferences (e.g. American Marketing Association, European Marketing Academy, European Academy of Management and Innovation and Product Development Management Conference).

Efthymia Kottika (PhD) is an Associate Professor of Marketing at Prague University of Economics and Business, Czech Republic. Her research interests encompass topics such as the application of strategic orientations, as well as business strategic communication responses within crisis conditions. Her work has been published in the Journal of Business Research, Industrial Marketing Management and International Journal of Tourism Research, as well as in many proceedings of peer-reviewed international conferences (e.g. American Marketing Association, European Marketing Academy and European Academy of Management). She has coauthored the book “Social Media Storms: Empowering Leadership Beyond Crisis Management” published by Routledge.

Grigorios Painesis (PhD) is a Researcher of Marketing at Prague University of Economics and Business (Department of Marketing). He obtained his PhD from Athens University of Economics and Business. His research interests lie in the areas of advertising, strategic marketing, sales promotions and retailing with an emphasis on how verbal and visual stimuli influence consumer responses. His work has been published in the Journal of Business Research, Journal of Advertising and International Marketing Review, as well as in many proceedings of peer-reviewed international conferences (e.g. American Marketing Association, Academy of Marketing Science, American Academy of Advertising and European Marketing Academy).

Vlasis Stathakopoulos (PhD) is a Professor of Marketing at Athens University of Economics and Business. His research interests lie in the areas of marketing strategy, advertising, personal selling and sales management. His work has been published in the Journal of Marketing, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Advertising, Journal of Business Ethics, Journal of Personal Selling and Sales Management, International Journal of Advertising, Journal of Marketing Management, Journal of Brand Management, Journal of Services Marketing and International Journal of Bank Marketing. He serves at the Editorial Review Board of Industrial Marketing Management.