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Journal Articles

Delving into the interplay among market-driving strategy, dynamic capabilities, transformational leadership and firm performance

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Miroslav Karlíček, Jan Wegert, Konstantinos G. Kottikas, Efthymia Kottika, Grigorios Painesis, Vlasis Stathakopoulos
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2438–2465.
https://doi.org/10.1108/EJM-01-2024-0044
Published: 08 October 2025
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Journal Articles

Enhancing the performance of marketing managers: Aligning strategy, structure and evaluation systems

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Vlasis Stathakopoulos
Journal: European Journal of Marketing
European Journal of Marketing (1998) 32 (5-6): 536–558.
https://doi.org/10.1108/03090569810216172
Published: 01 June 1998
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Journal Articles

Standardization versus adaptation of international advertising strategies: Towards a framework

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Nikolaos Papavassiliou, Vlasis Stathakopoulos
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (7): 504–527.
https://doi.org/10.1108/03090569710176646
Published: 01 August 1997
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