The marketing of placement services

Explores the application of segmentation in this market and compares state with private provisions in the UK, states the state service cannot hope to match private provision. Accepts there is general acceptance that the concepts of marketing are as applicable to industrial as to consumer products. Reveals that the labour market suffers from lack of knowledge about vacancies, job opportunities and prospects, and about the differences in wages and salaries offered by employers. Proposes that in monetary terms, if people can be placed in work just one day earlier than at present this would save £21/2 million annually in unemployment benefits and raise national output by £10 million. Concludes that if sufficient finance could be provided by charging employers for the services of the state employment exchanges, then the introduction of necessary marketing techniques could take place much sooner.