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Volume 8, Issue 1
1 January 1974
European Journal of Marketing Cover Image for Volume 8, Issue 1
Research Article| January 01 1974

The impact of out‐of‐town shipping: a test of the Lakschmanan‐Harsen model Available to Purchase

C.T. Gilligan;
C.T. Gilligan
Sheffield Polytechnic, Sheffield UK
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P.M. Rainford;
P.M. Rainford
Sheffield Polytechnic, Sheffield UK
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A.R. Thorne
A.R. Thorne
Sheffield Corporation, Sheffield, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1974
European Journal of Marketing (1974) 8 (1): 42–56.
https://doi.org/10.1108/EUM0000000005076

Presents the results of an interview survey carried out in an out‐of‐town store, compares these with the impact of the store as predicted by the Lakschmanan‐Harsen real potential model. Suggests that the model is an effective way of assessing the impact of out‐of‐town stores.

Keywords:
Out‐of‐town stores, Models, Purchasing, Consumer behaviour
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© MCB UP Limited
1974
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