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Volume 8, Issue 1
1 January 1974
European Journal of Marketing Cover Image for Volume 8, Issue 1
Research Article| January 01 1974

Sales analysis: a visual approach Available to Purchase

J. Eardley‐Simpson
J. Eardley‐Simpson
Middlesex Polytechnic, Enfield, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1974
European Journal of Marketing (1974) 8 (1): 57–74.
https://doi.org/10.1108/EUM0000000005077

Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making. Attempts to put sales data and the cost and effectiveness of disaggregation into perspective.

Keywords:
Sales planning, Models, Marketing, Information systems
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© MCB UP Limited
1974
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