Article navigation
Volume 8, Issue 3
1 March 1974
European Journal of Marketing Cover Image for Volume 8, Issue 3
Research Article| March 01 1974

The marketing function in its organisational context

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1974
European Journal of Marketing (1974) 8 (3): 265–277.
https://doi.org/10.1108/EUM0000000005092

Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas of product development and customer relationships.

Keywords: Marketing development, Organizational development, United Kingdom, Product development, Customer satisfaction
This content is only available via PDF.
© MCB UP Limited
1974
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
535 Views

New and popular articles

When luxury brands roar: the effect of animal logo types on consumers’ luxury consumption
Reflexive governance and the co-creation of socio-economic value: how macro-social marketing drives citizen-centric smart cities
Start fresh or end smart? How temporal landmarks influence price reduction strategies
Can AI replace the stars? The effectiveness of celebrity avatars in emotional connections

Suggested Reading

The role of marketing in conglomerates
European Journal of Marketing (March,1971)
Measuring attitudes to lamb
European Journal of Marketing (February,1971)
Kansei engineering approach for total quality design and continuous innovation
The TQM Journal (June,2008)
How to delight your customers
Journal of Product & Brand Management (April,1996)
Using needs assessment as a learning tool in the product development process: A case study of a quick service restaurant chain
Journal of Workplace Learning (October,2014)

Related Chapters

Human Resource Information System: The Study of Historical Development, Implementation, Benefits, and Future Direction in Human Resource Management
Green Technologies and Sustainable Development: Coherent Strategies for Developing Countries
Sustainable Fashion Product Development: Challenges and Innovations
Future Priorities for Design, Branding, Marketing and Retail: The Era of Technology and Sustainability
Merging large and complex library organizations
Advances in Library Administration and Organization

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options