Issues

Current status of marketing theory; a European, American comparison

John K Ryans, Jr; Willem Van't Spyker
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Segmenting domestic and foreign car buyers

Peter Doyle; Charles B. Weinberg
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Some issues in international consumer research

Yoram Wind; Susan Douglas
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The individuals information acquisition: test of a model

Preben Sepstrup
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Aspects of the application of behavioural sciences to marketing

Gardan R. Foxall
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Interregional marketing and alternative reform strategies in Ecuador

R.J. Bramley
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The marketing function in its organisational context

Douglas Tookey
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