Open figure viewer
Looks at the problems and advantages of the application of sociological and social psychological concepts to marketing science. Deals with the problem of selecting relevent concepts from the behavioural sciences, and discusses the explicative power of some of these concepts. Suggests guidelines for the selection of behavioural science ideas, which are both practically and educationally appropriate.
This content is only available via PDF.
© MCB UP Limited
1974
You do not currently have access to this content.
