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Issue
1 January - Volume 21, Issue 1, Pages 5 - 94
1 February - Volume 21, Issue 2, Pages 5 - 47
1 March - Volume 21, Issue 3, Pages 7 - 88
1 April - Volume 21, Issue 4, Pages 7 - 66
1 May - Volume 21, Issue 5, Pages 7 - 100
1 June - Volume 21, Issue 6, Pages 5 - 36
1 July - Volume 21, Issue 7, Pages 7 - 66
1 August - Volume 21, Issue 8, Pages 7 - 58
1 September - Volume 21, Issue 9, Pages 10 - 71
1 October - Volume 21, Issue 10, Pages 5 - 44
Volume 21, Issue 5
1 May 1987
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ISSN
0309-0566
EISSN
1758-7123
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Consumer Boycotts and Consumer Sovereignty
N. Craig Smith
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Market Segmentation: A Review
T.P. Beane
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D.M. Ennis
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Strategic Positioning in the UK Car Market
Nigel Meade
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Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers
Ugur Yavas
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Knowing your Rights: A Cross‐Cultural Study
Bronislaw J. Verhage
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The Challenge of Basic Strategies
Kay Georg Segler
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Attitudes towards European, Japanese and US Cars
Jacqueline J. Brown
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C. David Light
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Gregory M. Gazda
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Effects of leadership on marketing creativity: a comparative experimental study of four leadership styles
Reduced services for environmental reasons: how availability of choice and environmental priming shape consumer attitudes
Conceptual fragmentation in marketing science: insights from the value co-creation literature
Corrigendum: ‘Like a Human – Just Digital’: adolescents’ and parents’ perceptions of virtual influencer marketing
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