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European Journal of Marketing
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Issue
1 January - Volume 23, Issue 1, Pages 7 - 71
1 February - Volume 23, Issue 2, Pages 15 - 171
1 March - Volume 23, Issue 3, Pages 7 - 70
1 April - Volume 23, Issue 4, Pages 5 - 59
1 May - Volume 23, Issue 5, Pages 7 - 74
1 June - Volume 23, Issue 6, Pages 7 - 66
1 July - Volume 23, Issue 7, Pages 7 - 67
1 August - Volume 23, Issue 8, Pages 7 - 84
1 September - Volume 23, Issue 9, Pages 5 - 64
1 October - Volume 23, Issue 10, Pages 6 - 43
1 November - Volume 23, Issue 11, Pages 5 - 50
1 December - Volume 23, Issue 12, Pages 7 - 71
Volume 23, Issue 12
1 December 1989
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ISSN
0309-0566
EISSN
1758-7123
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The Migration of Ideas from Strategic Management to Marketing on the Subject of Competition
D.T. Brownlie
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Marketing Planning: Observations on Current Practices and Recent Studies
Tom Griffin
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Services in the Arab Gulf States
Ghazi Habib
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Sami Kassem
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Changes in the Perception of a Service during its Consumption: A case of Organised Tours
Aviva Geva
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Arieh Goldman
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How to Compete and Communicate in Mature Industrial Products
Jorge A. Vasconcelose
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