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Issue
1 January - Volume 24, Issue 1, Pages 7 - 60
1 February - Volume 24, Issue 2, Pages 7 - 68
1 March - Volume 24, Issue 3, Pages 7 - 71
1 April - Volume 24, Issue 4, Pages 4 - 60
1 May - Volume 24, Issue 5, Pages 7 - 55
1 June - Volume 24, Issue 6, Pages 6 - 72
1 July - Volume 24, Issue 7, Pages 15 - 60
1 August - Volume 24, Issue 8, Pages 6 - 51
1 September - Volume 24, Issue 9, Pages 7 - 67
1 October - Volume 24, Issue 10, Pages 5 - 58
1 November - Volume 24, Issue 11, Pages 8 - 51
1 December - Volume 24, Issue 12, Pages 7 - 66
Volume 24, Issue 5
1 May 1990
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ISSN
0309-0566
EISSN
1758-7123
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Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses
Vincent‐Wayne Mitchell
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for Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses
Idea Generation: Identifying the Most Useful Techniques
Trevor Sowrey
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for Idea Generation: Identifying the Most Useful Techniques
Product Management for Major Accounts – An Opportunity to Differentiate
Paul Turner
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for Product Management for Major Accounts – An Opportunity to Differentiate
Polarising Trends in Female Role Portrayals in UK Advertising
Paul C.N. Michell
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Wendy Taylor
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for Polarising Trends in Female Role Portrayals in UK Advertising
Pricing and the Correspondence to Market Conditions: Some Danish Evidence
Kai Kristensen
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Hans Jorn Juhl
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for Pricing and the Correspondence to Market Conditions: Some Danish Evidence
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