Issues

Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of ″Healthy″ Food Brands

Gordon R. Foxall; Seema Bhate
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of ″Healthy″ Food Brands

Market Development Using New Products and New Customers: A Role for Perceived Risk

V‐W. Mitchell; P. Boustani
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Market Development Using New Products and New Customers: A Role for Perceived Risk

Service Organization Selection: A Cross‐cultural Analysis of the Role of Involvement

Scott J. Edgett; Carman W. Cullen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Service Organization Selection: A Cross‐cultural Analysis of the Role of Involvement

Global Corporate Philanthropy – Marketing Beyond the Call of Duty?

Marylyn Collins
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Global Corporate Philanthropy – Marketing Beyond the Call of Duty?

Importance‐Performance Analysis and the Measurement of Service Quality

Christine T. Ennew; Geoffrey V. Reed; Martin R. Binks
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Importance‐Performance Analysis and the Measurement of Service Quality