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Issue
1 February - Volume 27, Issue 1, Pages 2 - 80
1 March - Volume 27, Issue 2, Pages 5 - 70
1 April - Volume 27, Issue 3, Pages 5 - 62
1 May - Volume 27, Issue 4, Pages 5 - 76
1 June - Volume 27, Issue 5, Pages 5 - 72
1 June - Volume 27, Issue 6, Pages 1 - 71
1 August - Volume 27, Issue 7, Pages 5 - 75
1 September - Volume 27, Issue 8, Pages 7 - 57
1 October - Volume 27, Issue 9, Pages 5 - 76
1 November - Volume 27, Issue 10, Pages 5 - 64
1 December - Volume 27, Issue 11-12, Pages 21 - 120
Volume 27, Issue 3
1 April 1993
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ISSN
0309-0566
EISSN
1758-7123
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Market Analysis via Judgemental Modelling: An Application in the UK Chemical Industry
Pete Naudé
;
Geoff Lockett
;
Steve Gisbourne
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The Challenge of Innovation in a Norwegian Shipyard Facing the Russian Market
Jon‐Arild Johannessen
;
Johan Olaisen
;
Arnulf Hauan
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Perceived Risk: Further Considerations for the Marketing Discipline
Robert N. Stone
;
Kjell Grønhaug
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Who Does the Marketing in Retailing? A Case Study of Organizational Selling Behaviour in a Large Complex Organization
Sandra Hogarth‐Scott
;
Stephen T. Parkinson
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