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Issue
1 January - Volume 29, Issue 1, Pages 8 - 71
1 February - Volume 29, Issue 2, Pages 6 - 75
1 March - Volume 29, Issue 3, Pages 7 - 66
1 April - Volume 29, Issue 4, Pages 6 - 66
30 May - Volume 29, Issue 5, Pages 1 - 89
23 June - Volume 29, Issue 6, Pages 1 - 68
1 July - Volume 29, Issue 7, Pages 9 - 78
1 August - Volume 29, Issue 8, Pages 7 - 115
1 September - Volume 29, Issue 9, Pages 3 - 99
1 October - Volume 29, Issue 10, Pages 6 - 58
1 November - Volume 29, Issue 11, Pages 6 - 62
1 December - Volume 29, Issue 12, Pages 6 - 58
1 December - Volume 29, Issue 13, Pages 6 - 66
Volume 29, Issue 4
1 April 1995
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ISSN
0309-0566
EISSN
1758-7123
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An experimental approach to investigating satisfaction and continuity in marketing alliances
Prem N. Shamdasani
;
Jagdish N. Sheth
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Use of foreign language and models in print advertisements in East Asian countries
:
A logit modelling approach
James P. Neelankavil
;
Venkatapparao Mummalaneni
;
David N. Sessions
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for Use of foreign language and models in print advertisements in East Asian countries<span class="subtitle-colon">: </span><span class="subtitle">A logit modelling approach</span>
Solving marketing optimization problems using genetic algorithms
S. Hurley
;
L. Moutinho
;
N.M. Stephens
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Brand equity: the halo effect measure
Lance Leuthesser
;
Chiranjeev S. Kohli
;
Katrin R. Harich
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for Brand equity: the halo effect measure
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