Issues

The theoretical and philosophical underpinnings of relationship marketing: Environmental factors behind the changing marketing paradigm

Toivo S. Aijo
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The value concept and relationship marketing

Annika Ravald; Christian Grönroos
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Relationship marketing and imaginary organizations: a synthesis

Evert Gummesson
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An alternative view of relationship marketing: a framework for ethical analysis

Tuomo Takala; Outi Uusitalo
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Networking when national boundaries dissolve

Ulf Elg; Ulf Johansson
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The role of matching in the foreign market entry process in the Baltic States

Pervez N. Ghauri; Karin Holstius
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