Issues

Conceptualizing total quality orientation

Iris Mohr‐Jackson
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Measuring market orientation in several populations: A structural equations model

Nora Lado; Albert Maydeu‐Olivares; Jaime Rivera
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Approaches to small firm marketing: A critique

Wai‐sum Siu; David A. Kirby
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A dynamic approach to country‐of‐origin effect

Shlomo I. Lampert; Eugene D. Jaffe
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Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizations

Nigel F. Piercy; David W. Cravens; Neil A. Morgan
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Interfaces for resolving marketing, manufacturing and design conflicts: A conceptual framework

Samar K. Mukhopadhyay; Anil V. Gupta
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A contingency model of marketing information

Malcolm Wright; Nicholas Ashill
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A relationship marketing approach to guanxi

José Tomás Gómez Arias
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Book review

Marketing in Evolution: Essays in Honour of Michael J. Baker

Axel Johne
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