Issues

Relationships are not ubiquitous in marketing

Judy Zolkiewski
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Price and quality competition between brands and own brands: A value systems perspective

Gary Davies; Eliane Brito
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The use of 9‐ending prices: contrasting the USA with Poland

Rajneesh Suri; Rolph E. Anderson; Vassili Kotlov
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The impact of marketing/HR interactions on marketing strategy implementation

Jacqueline Chimhanzi
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Sustained monopolistic business relationships: A UK defence procurement case

Andrew Humphries; Richard Wilding
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Managing the distribution channels for high‐technology products: A behavioural approach

Sunil Sahadev; S. Jayachandran
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On the relationship between initial motivation, and satisfaction and performance in joint ventures

Ali K. Al‐Khalifa; S.E. Peterson
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Market orientation: an antecedent to the industrial manufacturer's power

J. Enrique Bigné; Andreu Blesa; Inés Küster; Luisa Andreu
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Numerical encoding and odd‐ending prices: The effect of a contrast in discount perception

Nicolas Guéguen; Patrick Legoherel
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Antecedents and outcomes of new product development speed: A propositional inventory germane to marketing

Ajay Menon; Bryan A. Lukas
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Silence of the brands

Miriam Salzer‐Mörling; Lars Strannegård
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Consumer decision‐making styles on domestic and imported brand clothing

Cheng‐Lu Wang; Noel Y.M. Siu; Alice S.Y. Hui
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A model of customer loyalty in the retail banking market

Asunción Beerli; Josefa D. Martín; Agustín Quintana
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Book Review

Relationship Marketing: Exploring Relational Strategies in Marketing

David A. Kirby
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