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Issue
1 January - Volume 4, Issue 1, Pages 2 - 41
1 February - Volume 4, Issue 2, Pages 59 - 105
1 March - Volume 4, Issue 3, Pages 121 - 182
1 April - Volume 4, Issue 4, Pages 187 - 245
Volume 4, Issue 2
1 February 1970
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ISSN
0309-0566
EISSN
1758-7123
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The problems of determining an integrated model of buyer behaviour
Alan R. Wolfe
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Change in the distribution systems of western industrialised economies
R.E. Thomas
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Simulation of the selection of an item for a grocery ‘ad.’
David L. Rados
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Regularities in sole buying
T. Cannon
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G.J. Goodhard
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The relationship of intentions to buy consumer durables with levels of purchase
G.I. Heald
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The structure of the marketing specialisms in their context
D.S. Pugh
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