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Issue
1 January - Volume 4, Issue 1, Pages 2 - 41
1 February - Volume 4, Issue 2, Pages 59 - 105
1 March - Volume 4, Issue 3, Pages 121 - 182
1 April - Volume 4, Issue 4, Pages 187 - 245
Volume 4, Issue 3
1 March 1970
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ISSN
0309-0566
EISSN
1758-7123
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Building and operating a forecasting model: the regression analysis approach
Melvyn Hirst
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Testing, labelling, certifying: a perspective on consumer information
Hans B. Thorelli
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Changing aspects of channel structure in America
Philip B. Schary
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Computerized marketing information systems
Hartmut J. Will
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2001 – The existential customer
Martin Christopher
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The overlap problem
David Midgley
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Simulation models of consumer behaviour
Jonathan Rosenhead
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