Issues

Special Issue: The marketing challenes within the enlarged single European Market. Guest Editors: Stanley Paliwoda, Svetla Marinova

The marketing challenges within the enlarged Single European Market

Stan Paliwoda; Svetla Marinova
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Competitive advantage in the marketing of products within the enlarged European Union

Urša Golob; Klement Podnar
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Designing the marketing‐sales interface in B2B firms

Wim G. Biemans; Maja Makovec Brenčič
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Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe

Arnold Schuh
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Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation

Darin W. White; Keith Absher
View articletitled, Positioning of retail stores in Central and Eastern European accession states<span class="subtitle-colon">: </span><span class="subtitle">Standardization versus adaptation</span>
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Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries

Dan Petrovici; Marin Marinov
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Cross‐national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe

Ulrich R. Orth; Harold F. Koenig; Zuzana Firbasova
View articletitled, Cross‐national differences in consumer response to the framing of advertising messages<span class="subtitle-colon">: </span><span class="subtitle">An exploratory comparison from Central Europe</span>
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Economics and politics of advertising: evidence from the enlarging European Union

Nir Kshetri; Nicholas C. Williamson; Andreea Schiopu
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A cross‐cultural comparison of self‐service technology use

Daniel Nilsson
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An examination of cross‐border shopping behaviour in South‐East Europe

Tanja Dmitrovic; Irena Vida
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The practical aspects of British companies establishing and developing business in Poland

Nigel Adams
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